Rarely do you have a captive audience where you can talk to a group of people about what you do and how your services can help them. One of those rare opportunities can come your way as a participant in a local trade show.
What is a Trade Show?
For the private investigator, there are two main types, but we will get to that in a minute. A trade show is a place where business owners can attract new business and also find out what their competition is doing. A huge trade show can attract attendees from all over the country or the world and have a thousand or more exhibitors. To have a spot at a trade show is sometimes quite expensive, but the payoff in new business could be worth the fee.
We mentioned two types of trade shows for the private investigator. One is exhibiting at conferences. Private investigators hold conferences each year in various locations. These conferences may be supported by national and/or local groups. There are fees for attending and they may depend on if you are a member of the organization or not. Many, however, also feature vendors for attendees to visit. You could be one of those vendors.
Secondly, business organizations hold trade shows. As a local business owner, you may be able to participate. By setting up a table or a booth, you are visually advertising to those walking around to entice them to come over and talk to you about what you do and the services that you offer.
Tips for Making the Best Impression at a Trade Show
Before signing up and paying a fee to participate in a trade show of any kind, ask yourself these questions.
Why am I participating in the trade show in the first place?
What type of audience am I trying to attract?
What will my message be?
What are my goals for the show?
With that in mind, here are some tips for marketing your private investigator business at trade shows.
Create a quality display – What catches a person’s eye first is the appearance of your booth. Make it stand out, especially if there are other private investigators there. Keep it simple but professional and clean.
Advertise before the show – Use press releases, notices on your website and in local magazines to make others aware of your participation in the trade show. Create the hype before you appear.
Put together a stellar team – Whoever on your staff sits at the booth needs to know their stuff and what your company is all about. Above all, they need to be able to communicate that in an effective way that makes people want to listen to what they have to say.
Put something in their hands – If you offer attendees something, make it count. Definitely hand out business cards, but you can also give away magnets with your business logo and information. Make sure brochures offer the complete picture of what you do.
Trade shows give you a chance to check on the competition and also to state your case as well.